Executive Team

Intégrent is led by a team of seasoned professionals, all with extensive experience in the online and offline publishing world.

Shawn Riegsecker

Chairman & CEO

Shawn Riegsecker is the founder of Centro and currently leads the strategic vision of Centro as its Chairman and CEO. Having worked his entire career in the confluence of publishing, advertising and technology, Riegsecker saw the need to help national clients and agencies more effectively and efficiently buy online media at the local level. He formed Centro in 2001 to develop systems, process and technologies to help facilitate an efficient one-to-one transaction between thousands of clients and publishers.

Riegsecker began his career in 1992 selling print advertising for the Akron Beacon Journal. In 1996, Riegsecker saw the potential the Internet held for both newspapers and advertisers and became the Internet Advertising Director for Ohio.com, the first online newspaper in Ohio (web site of the Akron Beacon Journal). Riegsecker left in 1997 to run the sales and marketing divisions for Cleveland.com, the web site of The Cleveland Plain Dealer. In 2000, Riegsecker helped in the formation of Everstream, a streaming media and advertising technologies provider to the local online publishing industry.

Riegsecker then joined Real Media in late 2000 to help lead its advertising sales division. At Real Media, Riegsecker had the opportunity to study the inherent complexities involved in helping national clients purchase advertising at the local level. Believing there was a significant opportunity to develop systems and technologies to make this process more efficient, he left and formed Intégrent in 2001.

Riegsecker graduated from Bowling Green State University with a B.S. in Business Administration.

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Bob Hoyler

President & COO

Bob Hoyler has joined the company as President and Chief Operating Officer. Mr. Hoyler, whose technology leadership at MyPoints generated revenue in excess of $63M before its sale at the height of the market in 2000, will be based in Chicago.

While at MyPoints, Mr. Hoyler brought to bear his vision of motivating consumer loyalty through incentive programs online. Well ahead of the web curve, he founded MotivationNet in 1996 after 20 years at the Keebler Company. MotivationNet was among the first companies that leveraged the power of the web to gather consumers and develop brand loyalty through rewards programs that delivered value for partners and consumers alike. After becoming MyPoints in 1998, Mr. Hoylers’ company built a completely opt-in database of more than 10M names that became a valuable media asset for its partners.

Prior to founding MotivationNet, Mr. Hoyler’s 20 years at Keebler saw him become Senior Vice President, Diversified Businesses, and Chief Technical Officer by 1993. By that time, he had total P & L responsibility for their $420 million dry and frozen food business with net operating income of $43 million, including manufacturing, distribution, sales and marketing.

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Hans Theisen

EVP, National Sales

Mr. Theisen’s background specializes in helping grow sales forces and develop revenue generating opportunities and technologies for high tech startup companies. Theisen was most recently the Managing Director, Midwest for PointRoll, an advertising technologies company. Previous to this position, Theisen was the Senior Vice President of Sales and Operations for HearMe, a high tech multi-media firm in Mountain View, California. At HearMe, Theisen led a 28 member sales force and 12 person technical team in developing complex packages of licensing agreements, advertising packages and sponsorship opportunities to Fortune 1000 companies. Prior to his position with HearMe, Theisen was the National Sales Director of Times Mirror Magazine’s Popular Science magazine and, prior to Popular Science, Theisen was a consultant with Andersen Consulting (now Accénture) in the Change Management Services group focusing on business process redesign and enterprise solutions. Theisen graduated cum laude from Ithaca College with a B.S. in Communications; minor in Advertising.

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Marc Kiven

EVP, Business Development

With over 17 years of business experience both in traditional and digital businesses; Marc Kiven has a uniquely diverse and entrepreneurial background.

Kiven began his career running several of his own businesses in the fields of finance, real estate and manufacturing. In early 1998 Kiven joined Avenue A, Inc. (NASDAQ: AQNT), an interactive marketing company specializing in interactive media buying, data collection, analytics and software development. Kiven helped the company launch its business nationally and exceed all of its initial goals. As the Senior Director of Sales, Kiven lead the national major accounts selling effort and was responsible for signing such notable clients as Best Buy, MCI, Sprint, Gateway Computers, Conseco Insurance, Microsoft, Household Finance, uBid, The Disney Online Properties and L'Oreal USA. In early 2001, Kiven became one of the founding members of aQuantive’s Atlas DMT Division. Atlas DMT specializes in providing interactive marketing technologies to advertisers and agencies around the world. In its first year Kiven successfully established Atlas DMT's presence in New York City, Chicago, San Francisco, London and Toronto.

After his tenure at aQuantive, Kiven ran a successful consulting practice where he provided strategic sales and business development consulting to a select group of interactive media and emerging technology clients. Over the last year and a half Kiven held the position of Senior Vice President Corporate Development for Right Media, Inc. where he played a visible and active role in helping Right Media to become the fastest growing media network in the world. Kiven was responsible for promoting Right Media’s cutting edge Auction-Based Media Marketplace and its Yield Management and Predictive Optimization platform to premier publishers and advertisers around the world.

Kiven has a B.S. in Finance and Real Estate from Arizona State University.

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Virgil Bistriceanu

CTO

Virgil Bistriceanu joined Centro as Chief Technology Officer (CTO) in April of 2006 after 6 years as CTO of MyPoints.com, followed by more than 4 years in senior technology leadership positions at United Airlines and its subsidiaries. He was a co-founder and CTO of of MotivationNet, which later merged with Intellipost to form MyPoints.com, a company that went public successfully in 1999. While at MyPoints.com, he constructed, managed, and motivated a team of smart, independent, innovative and eager-to-learn loyal professionals who have a true sense of ownership of the products they create and support. As testament to this, many of them have joined his team at Centro.

Mr. Bistriceanu's team at MyPoints.com consisted of up to 75 professionals within the Development, Databases, Operations, Quality Assurance and Network Operations Center departments. He managed a yearly technology budget of up to $25 million. Virgil's team successfully deployed three major releases of the MyPoints.com application and web site, together with three international implementations (Sweden, UK, and Japan).

At United Airlines Virgil managed, among other things, software development for united.com and software development and QA for United's next generation Internet Booking Engine; he worked closely with various business units to define, implement, and successfully run a release-based software delivery process that optimally used shared available resources, ensured predictability in application delivery and addressed business needs based on clear financial and strategic objectives. Virgil set standards and implemented processes to improve the overall quality of applications delivered such as automated unit-testing, test-driven development, mandatory functional, load and stress testing, etc.

Virgil is a true believer in agile software development and a big supporter of open-source software.

Virgil joined Centro for two main reasons (i) the company’s Manifesto which outlines a different way of defining corporate success in America — with emphasis on employees instead of money — and (ii) the once-in-a-lifetime opportunity to be part of revolution, a fundamental change in the way advertisers, big and small, interact with local media and the tidal shift of advertising dollars from national to local.

Since 1993, Mr. Bistriceanu has been an Instructor of Computer Science at the Illinois Institute of Technology in Chicago, where he has been teaching undergraduate and graduate classes for the Computer Science and the Electrical Engineering Departments, ranging from 500 level Computer Architecture courses for graduate students, to 400 and 300 level Computer Architecture, Operating Systems, Information Security, Logic Design and Implementation and Discrete Mathematics courses for undergraduate students.

Mr. Bistriceanu holds his MS in Electrical Engineering from the Polytechnic Institute of Bucharest, Romania. He has conducted research in performance analysis for parallel programming languages, with emphasis on Message Driven Computation as part of his Ph.D. study in Computer Science at the Illinois Institute of Technology.

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Kelly Davis

VP, Client Services

Kelly Davis joined Centro in 2003, armed with extensive experience in operations, account management and interactive marketing. Since joining she has been instrumental in the growth and success of the company. As Vice President of Client Services and Solutions, Ms. Davis is responsible for managing Centro’s product development initiatives as well as overseeing the strategic development of the Account Management and Campaign Operations departments.

Prior to Centro, Ms. Davis gained a diverse media background at interactive media companies including Real Media, one of the original Internet media and technology firms, Max Online, an online advertising network, and Yesmail, a leading direct marketing solutions provider. During her tenure, Davis implemented successful online media programs for many Fortune 100 companies, including General Motors, Ford, Kellogg, Kraft, Nintendo, American Express, Office Depot, U.S Army, among others.

Ms. Davis graduated cum laude from Indiana University with a B.S. in Marketing.

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Leo Brubaker

VP, Finance

Leo Brubaker joined the Centro team as the Vice President of Finance in August of 2006. With his financial and accounting expertise, Mr. Brubaker oversees Centro’s accounting department while also managing the company’s financial analysis, reporting, taxes, budgeting and forecasting.

Mr. Brubaker brings Centro more than four years of public accounting experience with Ernst & Young where he worked in the Advisory & Assurance Business Services group.  Some of his audit clients with Ernst & Young included a few of the largest public and non-public companies in the world such as ABN AMRO, BP Amoco, Aon Corporation, and Fimat USA (subsidiary of Société Générale Group). After Ernst & Young, Mr. Brubaker moved to Oak Brook Bank, a public company, where he served as the Vice President and Controller.  He was also heavily involved in Sarbanes Oxley processes for the bank, tax preparation, and development of a new Broker Dealer subsidiary.

Mr. Brubaker, a Certified Public Accountant (CPA), has a BS in Finance and Economics from Miami University (OH) and a Masters of Science in Accountancy from the University of Notre Dame.

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